VERSATILE, TIMELESS, STYLISH
WITH A BIT OF FUN.
This is LA VEE.
Emphasize your individuality, dare to be special! Entirely handcrafted from beautiful materials, your LA VEE hat will be your trusted companion for many years to come.
The story
It all began with an introductory course in millinery at London College of Fashion. From the very moment the course began Virginie Pässler was in her element. Making hats was something she loved to do, something she excelled at. That was in the summer of 2017. Since then Virginie have been developing her skills, her style and the LA VEE brand.
Along the way Virginie was also given some amazing opportunities!
London milliner Jess Collette allowed her to learn from her and gain insights into her success over the course of two intense weeks. Jess is a highly experienced milliner who has made hats for Madonna and Pippa Middleton among many others.
IThen in the summer of 2019, Munich’s „Kompetenzteam Kultur- und Kreativwirtschaft“, an interdisciplinary division of the department of Culture, gave Virginie the opportunity for a pop-up window display in the centre of Munich.
And finally in 2020, LA VEE found its home at Rumfordstr. 38, not far from the famous Viktualienmarkt, in a dynamic studio space with a shop front shared with an eclectic mix of creative minds from photography to fashion to accessories and more.
Along the way Virginie was also given some amazing opportunities!
London milliner Jess Collette allowed her to learn from her and gain insights into her success over the course of two intense weeks. Jess is a highly experienced milliner who has made hats for Madonna and Pippa Middleton among many others.
IThen in the summer of 2019, Munich’s „Kompetenzteam Kultur- und Kreativwirtschaft“, an interdisciplinary division of the department of Culture, gave Virginie the opportunity for a pop-up window display in the centre of Munich.
And finally in 2020, LA VEE found its home at Rumfordstr. 38, not far from the famous Viktualienmarkt, in a dynamic studio space with a shop front shared with an eclectic mix of creative minds from photography to fashion to accessories and more.
Interview with PULS | Bavarian Makers
German language version only.
Interview with SALON DE GICZ
German language version only.
