VERSATILE, TIMELESS, STYLISH
WITH A BIT OF FUN.
This is LA VEE.
Emphasize your individuality, dare to be special! Entirely handcrafted from beautiful materials, your LA VEE hat will be your trusted companion for many years to come.
The story
It all began with an introductory course in millinery at London College of Fashion. From the very first day, Virginie Pässler was in her element — making hats was something she loved and something she excelled at. That was the summer of 2017. Since then, she has been developing her skills, her style, and the LA VEE brand.
Along the way, Virginie was given some wonderful opportunities. In London, Jess Collette — milliner to stars and royalty — welcomed her into her Notting Hill studio for several intense weeks of hands-on learning. Then, in the summer of 2019 a division supporting the city's creative industries offered Virginie a dedicated shop window in the centre of Munich.
A year later, LA VEE moved into Rumfordstr. 38, near the famous Viktualienmarkt, sharing a dynamic studio and shop space with an eclectic mix of creative minds — from photography to fashion to accessories.
As LA VEE's focus has shifted increasingly toward its online community and select collaborations and pop-ups, Virginie made the decision in spring 2026 to move into a private studio of her own in Munich Giesing. Visits are warmly welcomed by appointment — an intimate setting for a more personal, one-on-one experience.
Along the way, Virginie was given some wonderful opportunities. In London, Jess Collette — milliner to stars and royalty — welcomed her into her Notting Hill studio for several intense weeks of hands-on learning. Then, in the summer of 2019 a division supporting the city's creative industries offered Virginie a dedicated shop window in the centre of Munich.
A year later, LA VEE moved into Rumfordstr. 38, near the famous Viktualienmarkt, sharing a dynamic studio and shop space with an eclectic mix of creative minds — from photography to fashion to accessories.
As LA VEE's focus has shifted increasingly toward its online community and select collaborations and pop-ups, Virginie made the decision in spring 2026 to move into a private studio of her own in Munich Giesing. Visits are warmly welcomed by appointment — an intimate setting for a more personal, one-on-one experience.
Interview with PULS | Bavarian Makers
German language version only.
Interview with SALON DE GICZ
German language version only.
